In a report issued prior to Christmas, the Pew Research Center for the People & the Press confirmed something many of us probably know intuitively.Research Reports Distribution Services That’s, increasing amounts of Americans are relying upon the net as their primary supply of national and international news. The Pew Center data reveal that for 40% of Americans, the net is the primary supply of national and internal news while just 35% rely upon traditional newspapers. TV news remains at the top at 70%.
TechCrunch taken care of immediately the Pew data this way. “Pew Survey Confirms What We All Know: Net Beats Newspapers As A Source For News.”
Nevertheless, it’s a significant threshold. And, along with other factors the data shows that for internet marketers, the internet and more specifically, videos made for the net, are possibly the absolute most powerful tools available today for marketing effectiveness.
Consider the next:
–More than 50% of consumers and over 90% of business purchasers, search the net before building a purchase decision.
–Websites rank #1 as the “single greatest supply of influence” on shopping decisions by online consumers.
–Political analysts are just beginning to assimilate the gains produced by the net as a result of the heated 2008 elections.
So, when we accept that more and more Americans are looking at the internet for information and buying decision support, as marketers we ought to consider the absolute most influential vehicles to carry our messages.
The answer clearly is video created specifically for the web.
In a November 2008 study, cMarketer reported that more than half the brand new material added to the net each day is video. And, the number of video users will grow over twice as fast as overall internet penetration within the next five years.
The good news is that video production is less costly than ever. For a suprisingly low cost in comparison to traditional advertising and marketing, web quality video could be created. However, to be effective, it should be supported by careful keyword discovery and a targeted and effective distribution system. In addition, follow-up support is generally indicated.
In discussing the role of newspapers and the net in the recent election, the political website Real Clear Politics said “The two trains have passed one another in broad daylight.”
For marketers, the problem is which train you’re planning to be on.